https://www.rikkimerrinmarketing.com/about daily 1.0 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1633404063732-OUGMM4DN0WC2JZUI3IIO/profile.jpeg About - Meet Rikki-Lee I’m a commercial marketer and strategist with 20+ years of experience across B2C, B2B and D2C brands. I specialise in making marketing work—clarifying your brand, building strategy that aligns with growth, and executing projects when your team doesn’t have the time or capacity. I’ve led multi-million-dollar transformation programs, helped brands rediscover their relevance, and built systems that deliver lasting results. My approach blends strategy, creativity and action—and I work best when I’m solving problems that matter. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/5459af69-8866-4f27-8916-d62715d56a9a/WALES_RAW_805+%281%29+Compressed.jpg About Wales Heavy Vehicle Repair https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/716dfa7f-280a-4136-bd1c-5f7558f5d2b4/AMA_Collision_Arundel_HR_37.jpg About AMA Collision https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1633423649005-OWH8PYHZPI0WA75GU469/Geelong+front+counter.jpg About Truckline Retail Design https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1633423479801-1UJR2WUEB1GUSE2BHZ8W/Nurtirion+Warhouse+Store+Design.jpg About Nutrition Warehouse Refined Store Exterior https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/d435976d-f287-40ab-84ca-f5ddb2b5f97f/REM_0889.jpg About Brumby's Flagship Store of the Future https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/c910f654-fb8e-4748-b79f-40cb584dad46/Training+Video+Production.jpg About Protex New Program Launch https://www.rikkimerrinmarketing.com/contact daily 0.75 2025-04-13 https://www.rikkimerrinmarketing.com/brumbysbakery daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/9db0acac-552a-49fe-a0ab-f92bb51b8ad7/REM_0404.jpg Brumby's Bakery Evolution Bakery Product Innovation https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/6b800a11-654b-4547-953f-10287d07a6dd/REM_0474.jpg Brumby's Bakery Evolution Bakery Product Extension Coffee https://www.rikkimerrinmarketing.com/michelspatisserie daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1633501731983-KEWB7NTWLRF4JGYJ2NTE/Michel%27s+Patisserie+Internal+Retail+Design Michel's Patisserie Evolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rikkimerrinmarketing.com/truckline daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/7d7e4a51-9af2-4a79-9c8a-c82c37088e25/DSC_0095.JPG Truckline Customer Experience Truckline Category Signage https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/c6f9e85b-fd29-4c98-b55e-857a34310218/Load+Restraints.jpg Truckline Customer Experience Hanging Merchandise Solutions https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/a8a588bb-531f-4fcd-9109-3cce1c644ed9/Smart+Parts+Hub.png Truckline Customer Experience Truckline Interactive Digital Displays https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/08241c53-23bf-4de6-aa6f-f82fdac94de3/Truckline+Internal.jpg Truckline Customer Experience Truckline Large Product Display https://www.rikkimerrinmarketing.com/wano daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/074efd0d-507c-4c6a-b09c-e6f7b33307f7/272A2414.jpg WANO Network Consolidation WANO Service https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/49662641-0538-437d-a14f-8286d4648d71/272A2506.jpg WANO Network Consolidation WANO Internal Retail Design https://www.rikkimerrinmarketing.com/nutrition-warehouse-brand-refinement daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/3b4d6bd2-ed72-4e87-95a5-8d6beeb6c874/smartmockups_kumam29t.jpg Nutrition Warehouse Brand Refinement Brand Messaging https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/a973a144-ede4-4eb3-b53b-b2f7de4f24aa/smartmockups_kumakp2d.jpg Nutrition Warehouse Brand Refinement Nutrition Warehouse Brand Ad https://www.rikkimerrinmarketing.com/protex-reinvigoration daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/cf2fd7a6-f859-40f0-85f1-69486a807d66/Protex+2.png Protex Reinvigoration Modernised Packaging Design https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/75404a46-6147-4e9c-918c-682764fc3cfb/smartmockups_kumaw10p.jpg Protex Reinvigoration Billboard with aerial views of various terrains, urban and rural, showcasing diverse driving environments. Slogan reads 'Brakes Built for Anything.' City skyline in background. https://www.rikkimerrinmarketing.com/ibs-brakes-repositioning daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/9b6d4b47-d904-4cfa-bfbb-f7f8c2c7bb8c/ITrade+Fit+Brochure.png IBS Brakes Repositioning B2B Trade Communications https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/7468ae0f-3447-433d-bd4e-d17b6bef52ae/smartmockups_kuj5swwh.jpg IBS Brakes Repositioning Customer Sales Engagement Program https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/68cbd43d-c6cd-47d6-879f-18de8337d19b/IBS+POP+display.png IBS Brakes Repositioning Point Of Sale Display https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/90187cc2-e0f7-42fc-8ce8-469d587b80ad/ibs+chair+2.png IBS Brakes Repositioning B2B Merchandise https://www.rikkimerrinmarketing.com/superiol daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/dbe6c447-8a7d-4776-b35e-d245a9aadd2e/Superiol+Brochure+Image.JPG Superiol Filtration Launch Exploded view of filtration system components with labels explaining each part's material and function, including housing, coil spring, top end cap, by-pass valve, filtration media, center core, anti-drainback valve, gasket, and heavy-duty base plate. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/394f755a-729e-47db-aea3-38beb23c2577/Superiol+Merch.JPG Superiol Filtration Launch Display stands with Superiol branded filtration products, including oil and air filters, on shelves against a white background. https://www.rikkimerrinmarketing.com/zeroharmsafety daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1633823996628-2B5TPCVMIX8HSL8AR90Q/Zero+Harm+Safety+Campaign+Posters+2.png Zero Harm Safety Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/dd13b5e6-c3c2-41c2-9bae-03f9e50e17f6/Zero+Harm+Bottles.png Zero Harm Safety Campaign Three reusable water bottles with motivational safety slogans: 'Give your safety a booster.' on blue, 'Pump the brakes, prevent mistakes.' on green, and 'Adjust your pace, its not a race.' on pink. All feature the Zero Harm logo and tagline 'Thousands of spare parts. None fit you!' at the bottom. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/d43e574c-efd5-4045-bdac-6ef7d96e7ea9/Zero+Harm+Stress+balls.png Zero Harm Safety Campaign Two black stress balls wearing red hard hats, one with a smiling face, the other labeled "Zero Harm." https://www.rikkimerrinmarketing.com/roadsafe-modernisation daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/18914abc-3f0f-4772-b28d-6af7cdad1224/Roadsafe+Catalogue.JPG Roadsafe Modernisation RoadSafe catalogues spread out, featuring titles "Australia's Largest Range of Steering & Suspension" and "2021 Product Catalogue," with one open showcasing images and products. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/2e1174d8-2ac3-4754-a94d-49fad3adb9f0/Roadsafe+Packaging.JPG Roadsafe Modernisation ROASAFE 4WD steering and suspension product packaging, featuring yellow and black design with a large "A" graphic on the side. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1638847070750-7WJCBKZ5OC0RYESSJ9QE/RS%2BCar.jpg Roadsafe Modernisation A black and yellow pickup truck with large off-road tires, parked in front of a modern building with dark windows. The truck features 'ROADSAFE' branding on its side. https://www.rikkimerrinmarketing.com/acmparts daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/1659941038518-LCWWV7X1OA8A6YPDVMAX/ACM+Parts+Rebrand.jpg ACM Parts Redefining Repair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/825a2f3f-5b82-4241-8d83-dc8f8671f116/ACM+Wall+Graphic.PNG ACM Parts Redefining Repair Close-up of an engine piston with the phrase 'REDEFINING REPAIR' overlaid, surrounded by automotive repair slogans about quality, customer satisfaction, and innovation. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/74b8ac09-0a4f-4d7f-bf42-2281415203a4/ACM-040.jpg ACM Parts Redefining Repair Large warehouse interior with empty orange and blue shelving units, product displays on the floor, and tall banners. High ceiling with strip lighting visible above. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/bdb0f1fc-bef9-4387-8b80-df3aebbe3d6a/ACM-041.jpg ACM Parts Redefining Repair Two cars inside a large warehouse, one damaged and one intact, with empty shelves in the background. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/2bb9bfc9-040b-466d-9548-689a24c8a458/ACM-043.jpg ACM Parts Redefining Repair Side view of a van with ACM Parts branding, parked indoors, showing a diagram of car parts on the side. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/b1cd6d8a-999d-4b90-a6b8-a54d0f839fa3/ACM-055.jpg ACM Parts Redefining Repair Disassembled Ford truck chassis in a warehouse with car in background. https://www.rikkimerrinmarketing.com/takethelead daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/631d5d56-c65a-4d50-9904-30159935411c/TTL_ManualMockup_Cover.jpg Take the LEAD Safety Campaign "Take the Lead Leaders Guide" book cover with icons of binoculars, megaphone, checklist, and traffic cone on a blue background. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/538d19ba-b98a-4b88-a88d-bf5a1fc8a99a/TTL_PostersMockup.jpg Take the LEAD Safety Campaign Three safety posters on a wall. The first poster warns about suspended loads using a graphic of a person under a red object. The second highlights required personal protective equipment (PPE), including safety footwear, glasses, and a mask, with icons of each item. The third provides steps for handling workplace injury or illness: getting medical help, notifying management, documenting incidents, reporting to a regulatory body, and working together for recovery. All posters have a blue background with bold text and icons. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/3b099a1f-0726-43a7-a666-d5eaed6e8278/TTL_SafetyBoardMockup.jpg Take the LEAD Safety Campaign Two posters featuring safety information. The left poster is titled "Safety Leaders Scoreboard" and includes sections for recording days since the last LTI and MTI. The right poster is titled "Safety Board" and contains sections for alerts, injury management, and site plans with relevant graphics and text. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/ceda9d86-05e5-4e7c-a757-d55bcb5acfde/TTL_ManualMockup_Spread1.jpg Take the LEAD Safety Campaign Open book displaying pages on health, safety, and environment culture evolution with diagrams and text. Left page shows a transformation journey chart with stages labeled reactive, dependent, independent, and interdependent. Right page features steps on taking the lead with a focus on look, engage, act, debrief. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/d394ac8e-a4f5-492d-b9de-c947338f5ab6/TTL_ManualMockup_Spread2.jpg Take the LEAD Safety Campaign Open book showing safety instructions and a photo of a car workshop with equipment and car parts. https://www.rikkimerrinmarketing.com/amacollision daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/9e2671c1-e950-412a-a9de-258730707edd/AMA_Collision_Arundel_HR_37.jpg AMA Collision Rebrand and Customer Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/b7b05382-1a0a-4af4-a6e8-12df518859f5/AMA_Collision_Arundel_HR_33.jpg AMA Collision Rebrand and Customer Experience Interior of a vehicle inspection bay with entry lanes, a white SUV parked, signage for customer office, and overhead clearance warnings. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/7ab47f47-7cd7-42c1-ac66-836b73785146/AMA_Collision_Arundel_HR_38.jpg AMA Collision Rebrand and Customer Experience Modern car dealership design studio with color samples, a red car panel display, a seating area with an orange couch and cream chairs, digital screens showing car information, and a kitchenette in the background. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/f4d16d56-c4eb-4781-ba68-9bd5edc0c30f/AMA_Collision_Arundel_HR_44.jpg AMA Collision Rebrand and Customer Experience Spacious automotive repair shop with multiple cars and open hoods. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/3b6e4a19-4f51-4694-8e32-553d77f2ba17/AMA_Collision_Arundel_HR_46.jpg AMA Collision Rebrand and Customer Experience Exterior of a vehicle assessment facility with a gray metal building, a red entrance labeled 'Vehicle Assessments,' and signage for AMA Collision. https://www.rikkimerrinmarketing.com/walesheavyvehiclerepair daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/3980494c-5861-41e1-9bef-3f16777e76b7/WALES_RAW_805+%281%29+Compressed.jpg Wales Heavy Vehicle Repairs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/4ebd2605-a795-4cad-8fb5-8a5f08f41947/WALES_RAW_833+Compressed.jpg Wales Heavy Vehicle Repairs https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/95b5a018-5ad5-4dc8-9639-1af3d66c88cf/WALES_RAW_4508+Compressed.jpg Wales Heavy Vehicle Repairs https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/51542d99-aa1f-4bd5-ad5e-6e3aa4424fc6/WALES_RAW_5516+%281%29+Compressed.jpg Wales Heavy Vehicle Repairs https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/2f100ea1-d42e-4e87-9009-00a8b37b8205/WALES_RAW_5642+Compressed.jpg Wales Heavy Vehicle Repairs https://www.rikkimerrinmarketing.com/services daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Marketing Consulting Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Marketing Consulting Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Marketing Consulting Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Marketing Consulting Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Marketing Consulting Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Marketing Consulting Services https://www.rikkimerrinmarketing.com/store daily 0.75 57251-08-01 https://www.rikkimerrinmarketing.com/store/p/marketing-strategy-template monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/0b59baf5-1a1f-4776-92da-c48dab53713a/Digital+Product+Mock+Up+Template.png Marketing Toolkit - Marketing Strategy Template https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/5418b255-8552-46e7-8ec0-4937390d2210/Marketing+Strategy+Image.png Marketing Toolkit - Marketing Strategy Template https://images.squarespace-cdn.com/content/v1/615b83c7da989c34ba367fd8/cb9e659b-46ee-4b61-9564-a4f58d8e23f3/Web+product+mock+u.png Marketing Toolkit - Marketing Strategy Template https://www.rikkimerrinmarketing.com/toolkit daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/b683efed-168f-4630-910c-304af874c4f1/Cup+%281%29.jpg https://www.rikkimerrinmarketing.com/toolkit/p/harvest-moon-cup-5fc72-2y79w-re778 monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1600709886471-5B65M5UAWKBAJV2H63K2/product-detail-4x5_6.jpg Toolkit - Harvest Moon Cup https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1658279194107-NW4RGK42480THRPHBHSS/download%2B%281%29%2Bcopy.jpeg Toolkit - Harvest Moon Cup https://www.rikkimerrinmarketing.com/toolkit/p/earth-sky-planter-4awkk-adrey-h8fcf monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1600709713213-0A9EOEM7KVP0PARGMKOB/product-detail-4x5_5.jpg Toolkit - Earth & Sky Planter https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1658279141923-6BNQYNVOH00BVIT1B6FK/download+%281%29.jpeg Toolkit - Earth & Sky Planter https://www.rikkimerrinmarketing.com/toolkit/p/golden-mist-cup-weny8-pz389-aw5jr monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1600709566842-V0D57N61ZW83B4J87Y15/product-detail-4x5_4.jpg Toolkit - Golden Mist Cup https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1658279079716-V4RLIA236RWPQ2TKG4J7/download%2Bcopy.jpeg Toolkit - Golden Mist Cup https://www.rikkimerrinmarketing.com/toolkit/p/spring-bowl-rltkk-5kwc7-lxm94 monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1600709250624-C68T9SQ6K7NYICK8P3FP/product-detail-4x5_3.jpg Toolkit - Spring Bowl https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1658279039867-RQ6S1GQS5PKTGXZL0V2M/spring-blade-thumbnail-01-2500x1666.jpeg Toolkit - Spring Bowl https://www.rikkimerrinmarketing.com/toolkit/p/milk-dip-cup-92wf6-rkwyr-4j6p9 monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1600709119857-4XUS64LJJ5NSIA4T45VZ/product-detail-4x5_2.jpg Toolkit - Milk Dip Cup https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1658278960087-63RMYY111ZSP8RJCNUAL/download.jpeg Toolkit - Milk Dip Cup https://www.rikkimerrinmarketing.com/toolkit/p/country-feast-set-3nybt-37wkf-mjfnj monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1600708893896-325AKTDK2UTS2Y4VSD0K/product-detail-4x5_1.jpg Toolkit - Country Feast Set https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1658278837686-98XQUNA9HLNVN2T2L13V/download%2B%281%29.jpeg Toolkit - Country Feast Set