Take the LEAD Safety Campaign

PROJECT OVERVIEW:

Safety was the number one priority for this client. Operating in the high-risk industry of collision repair. The organisation identified a lack of safety awareness and wanted to change this and fast.

  • Developed ‘Take the LEAD’ a cultural safety program designed to shit behavior that moves beyond compliance.

  • Designed a simple and engaging safety ambassador ‘Klutz’ to be the face of the campaign and deliver the messaging in a unique way.

  • Developed the Take the LEAD Safety Manual outlining the 14 Highest Risks complete with Standards, Checklists and SOPs that was rolled out to 3500 team members.

  • Delivered an interactive online Safety Induction program using SCORM.

  • Issued Take the LEADS Safety Kits to over 170 sites consisting of Score Boards, Notice Boards, Risk Awareness Messaging and First Aid Kits.

  • Developed, designed a new Safey focused Uniform including, safety boots, fire retardant and antistatic items.

RESULTS: Reduced LTIs by more than 63% in the initial 6 months.

SERVICES: Safety Program Design, Internal Communications, Campaign Design and Implementation, Promotional Merchandise, Training Content.

"Take the Lead Leaders Guide" book cover with icons of binoculars, megaphone, checklist, and traffic cone on a blue background.
Open book displaying pages on health, safety, and environment culture evolution with diagrams and text. Left page shows a transformation journey chart with stages labeled reactive, dependent, independent, and interdependent. Right page features steps
Open book showing safety instructions and a photo of a car workshop with equipment and car parts.
Three safety posters on a wall. The first poster warns about suspended loads using a graphic of a person under a red object. The second highlights required personal protective equipment (PPE), including safety footwear, glasses, and a mask, with icon
Two posters featuring safety information. The left poster is titled "Safety Leaders Scoreboard" and includes sections for recording days since the last LTI and MTI. The right poster is titled "Safety Board" and contains sections for alerts, injury ma